Notes from running this domain the wrong way, then the right one

Two pieces. Both come from work this company actually did. We will not add a third until there is another fact we can name.

The staffing note is the founding rule: score the client the same way you score the developer. The SEO note is a postmortem of this domain’s city × technology pages, which the Wayback Machine still holds. They are not blog filler. They are the two things a stranger keeps asking after the homepage.

If a third note appears later, it will be because we shipped another fact — a completed build, a crawl we can name — not because a calendar said we needed more posts.